How to Segment Buyer Prospects in Three Moves

How to Segment Buyer Prospects in Three Moves

The killer email technique to identify five-star buyers Just imagine you could segment inbound buyer leads into hottest prospects via email in minutes. Better still, train your team to do it consistently and well. Finding the 5 star buyers in three moves is a killer email technique. By creating a three email conversation path, you can quickly guide and qualify your new prospect and determine if he or she is ready to buy within the next ninety days. What is a Conversation Path? A ‘conversation path’ is a series of three questions. A line-of-inquiry or ‘guided conversation’ via email designed to quickly sort leads into the most relevant buyer segment or bucket. Like a legal QC questioning a witness, you stay one or two moves ahead with pre-prepared ‘sorting’ questions, taking your prospect down your line of enquiry. Nine Words is all it takes In my previous article, I showed you how to unearth five star buyers inside your database in nine words. The psychology of each email is always, short, personal and expectant of a reply. Nine word email replies forces your sorting questions to be short, personal andexpectant of a reply. The intention of your line-of-questioning is to: sort people into the most appropriate segments or buckets, help identify their specific needs so they can be easily matched to the properties you have for sale ask them to do only one thing each time… reply or click a link On email, you must only ask prospects to do one thing. Reply or click a link. Don’t confuse things by asking multiple questions. Keep it Simple! One question,...
Ocean Grove Property News Update

Ocean Grove Property News Update

Ocean Grove Property BizCasts Recently we launch a bi-weekly real estate news service for our client – Hayden Real Estate – in Ocean Grove. It was launched into iTunes, Stitcher Radio and the HaydenOceanGrove.com.au website. The purpose of the news service is to help people interested in buying property in the Ocean Grove real estate market know what is going on and where they can find out more. News Vignettes for Ocean Grove Property Market Ensuring that each episode remains close to the three minute mark is a goal to make the news format easy to consume. Each week BizCastRadio will interview the client – Hugh McKewan, then produce, publish and help Hayden Real Estate promote their news update via social media, email and to the general public via mainstream media. Ocean Grove Property News is a bi-weekly production to ensure those interested in the Ocean Grove and Bellarine property market know what is happening in real estate leading into the weekend, and what happened after the weekend. View all the Episodes Here   Getting started If you would like to provide a premium news service, position yourself as a market leader, engage with more people in less time, then click the ‘Get Started‘ links here to find out...
How to Grow your Reach, Influence and Brand

How to Grow your Reach, Influence and Brand

Launching your own ‘radio show’ positions you as a leader in your market. It’s a point of difference and communication device that is rarely used or used strategically to grow your reach, influence and brand. Surprisingly, given the web and social media is fuelled by content, most businesses do not invest in premium content that will work for them 24/7/365. The occasional ‘status update’ or ‘all about me’ content prevails a lot of the time. Where the Real Value Lies However, the real value of your own radio show is the ability to communicate and demonstrate your value to a potential client before they must commit to your services By demonstrating and communicating your value proposition through EDUCATION based marketing, your own radio show or bizcast can become the tool to reach and influence more people in less time. The Key to Becoming the Trusted Advisor Providing high value, education based content relevant to your target audience is the key to successful radio show or bizcast. Providing high value, education based content that transforms prospects into better informed buyers’ is the key to becoming a ‘trusted advisor’. Further more, this positioning or ‘authority strategy’ begins to snowball and becomes an attractive story for the traditional media and industry news websites. Compounding Your Leadership Position Such exposure further compounds your leadership and authority position as there is still a certain ‘premium positioning’ reserved for traditional media exposure in my opinion. Take my client, Hayden Real Estate for example, who recently launched the ‘Ocean Grove Living’ radio show. They have now been featured in the Geelong Advertiser… their local regional newspaper...
Ocean Grove Living in Geelong Advertiser

Ocean Grove Living in Geelong Advertiser

‘Ocean Grove Living’ Goes Live Client radio show, Ocean Grove Living, is covered by the Geelong Advertiser.  This article that made the front page of their website, which according to SimilarWeb, had over 300,000 hits in December. You can read the full article here: http://www.geelongadvertiser.com.au/lifestyle/bellarine-peninsula-real-estate-agents-launch-podcast-to-talk-to-young-home-buyers/story-fnjy87eo-1227188742525   Traditional Newspapers Additionally, it made the ‘traditional’ paper. Geelong Advertiser The Geelong Advertiser on page 13. Quotes from the Newspaper “Mr Ward, who recently launched a digital marketing business named Show Up and Talk, believes the ­podcast could be a first for the area, but it is a necessary new part of the market. “I think the day of the ­transaction-based real estate agent has gone,” Mr Ward said. “There’s a whole new generation coming through who have grown up on the web and they are used to self service, they prefer not to talk to ­someone if they can just find things out themselves. “It can be very hard for a white-collar professional to prove their value until they sign up a client, but this allows them to do that and demonstrate that they know everything there is to know about Ocean Grove.”  “ Other Local Newspapers The Echo – Regional Newspaper...