How to Segment Buyer Prospects in Three Moves

How to Segment Buyer Prospects in Three Moves

The killer email technique to identify five-star buyers Just imagine you could segment inbound buyer leads into hottest prospects via email in minutes. Better still, train your team to do it consistently and well. Finding the 5 star buyers in three moves is a killer email technique. By creating a three email conversation path, you can quickly guide and qualify your new prospect and determine if he or she is ready to buy within the next ninety days. What is a Conversation Path? A ‘conversation path’ is a series of three questions. A line-of-inquiry or ‘guided conversation’ via email designed to quickly sort leads into the most relevant buyer segment or bucket. Like a legal QC questioning a witness, you stay one or two moves ahead with pre-prepared ‘sorting’ questions, taking your prospect down your line of enquiry. Nine Words is all it takes In my previous article, I showed you how to unearth five star buyers inside your database in nine words. The psychology of each email is always, short, personal and expectant of a reply. Nine word email replies forces your sorting questions to be short, personal andexpectant of a reply. The intention of your line-of-questioning is to: sort people into the most appropriate segments or buckets, help identify their specific needs so they can be easily matched to the properties you have for sale ask them to do only one thing each time… reply or click a link On email, you must only ask prospects to do one thing. Reply or click a link. Don’t confuse things by asking multiple questions. Keep it Simple! One question,...