How to Grow your Reach, Influence and Brand

How to Grow your Reach, Influence and Brand

Launching your own ‘radio show’ positions you as a leader in your market. It’s a point of difference and communication device that is rarely used or used strategically to grow your reach, influence and brand. Surprisingly, given the web and social media is fuelled by content, most businesses do not invest in premium content that will work for them 24/7/365. The occasional ‘status update’ or ‘all about me’ content prevails a lot of the time. Where the Real Value Lies However, the real value of your own radio show is the ability to communicate and demonstrate your value to a potential client before they must commit to your services By demonstrating and communicating your value proposition through EDUCATION based marketing, your own radio show or bizcast can become the tool to reach and influence more people in less time. The Key to Becoming the Trusted Advisor Providing high value, education based content relevant to your target audience is the key to successful radio show or bizcast. Providing high value, education based content that transforms prospects into better informed buyers’ is the key to becoming a ‘trusted advisor’. Further more, this positioning or ‘authority strategy’ begins to snowball and becomes an attractive story for the traditional media and industry news websites. Compounding Your Leadership Position Such exposure further compounds your leadership and authority position as there is still a certain ‘premium positioning’ reserved for traditional media exposure in my opinion. Take my client, Hayden Real Estate for example, who recently launched the ‘Ocean Grove Living’ radio show. They have now been featured in the Geelong Advertiser… their local regional newspaper...